Contact Kim

Kim E. Kimmy

Edmonds, WA

425-445-3355

kimekimmy@gmail.com

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"You were a hit, to say the least!"

Sue Brush
vice president of communications
Westin Hotels and Resorts

 

"YOU ARE THE BEST!  Wow! I don't know where to start, and I know whatever I say, won't do you justice. That was the all-time best party I've ever attended. And it was for ME!  I was absolutely stunned."

Mike Blackard, Kirkland, following his surprise 60th birthday party

 

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• In advertising, use emotional verbs. "Savor" or "enjoy" our pie--not "try" our pie.
• Clarity is more effective than clever.
• Any picture worth running is worth running big.
• There's no such thing as "very" unique. It's either unique or it's not one of a kind.
• The most important employee in your company is the one who answers the phone.
• Ask your customer what they want. Then deliver it.
• Begin with the end in mind.
• After an event, guests only remember the fun they had. Make sure they have it!
• Rule #1 in event planning: Understand your audience.
• The best events keep the music low enough for conversation.
• Always carry your business cards.
• Keep in touch with clients and prospects regularly.
• A business card that's easy to read is more effective than one that's "graphically unique."
• Use sans serif type -- it's easier to read. Examples: Helvetica or Arial.
• A short speech is usually better than a long one. Think of the Gettysburg Address.
• Make life easy for your client--don't make them press 1 for this and 2 for that!
• Research saves money in the long run. Ask why and then listen.
• Fish where the fish are biting.
• It's easier to upsell a current customer than to get a new one.
• Care for your internal customer. It's smarter to retain employees than to look for new ones.
• To be better than your competitor, what extra service do you offer?

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