Creative Ideas to Improve Your Bottom Line

"In marketing and public relations, you don't have to outspend the competition -- just out-think them."

Great ideas needn't be expensive -- but they only come from a combination of imagination and experience. And Kim Kimmy has both – PLUS knows how to execute a marketing program to reach the right objectives!

Kim Kimmy works with a wide variety of small and large local, national and international companies, broadcast and print media, the tourism industry, non-profit organizations, government, associations, and individuals.

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In advertising, use emotional verbs. "Savor" or "enjoy" our pie--not "try" our pie.
Clarity is more effective than clever.
Any picture worth running is worth running big.
There's no such thing as "very" unique. It's either unique or it's not one of a kind.
The most important employee in your company is the one who answers the phone.
Ask your customer what they want. Then deliver it.
Begin with the end in mind.
After an event, guests only remember the fun they had. Make sure they have it!
Rule #1 in event planning: Understand your audience.
The best events keep the music low enough for conversation.
Always carry your business cards.
Keep in touch with clients and prospects regularly.
A business card that's easy to read is more effective than one that's "graphically unique."
Use sans serif type -- it's easier to read. Examples: Helvetica or Arial.
A short speech is usually better than a long one. Think of the Gettysburg Address.
Make life easy for your client--don't make them press 1 for this and 2 for that!
Research saves money in the long run. Ask why and then listen.
Fish where the fish are biting.
It's easier to upsell a current customer than to get a new one.
Care for your internal customer. It's smarter to retain employees than to look for new ones.
To be better than your competitor, what extra service do you offer?