Marketing Magic from Kim Kimmy


Creative Ideas to Improve Your Bottom Line

"In marketing and public relations, you don't have to outspend the competition -- just out-think them."

Great ideas needn't be expensive -- but they only come from a combination of imagination and experience. And Kim Kimmy has both – PLUS knows how to execute a marketing program to reach the right objectives!

Kim Kimmy works with a wide variety of small and large local, national and international companies, broadcast and print media, the tourism industry, non-profit organizations, government, associations, and individuals.

 

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  • In advertising, use emotional verbs. "Savor" or "enjoy" our pie--not "try" our pie.
  • Clarity is more effective than clever.
  • Any picture worth running is worth running big.
  • There's no such thing as "very" unique. It's either unique or it's not one of a kind.
  • The most important employee in your company is the one who answers the phone.
  • Ask your customer what they want. Then deliver it.
  • Begin with the end in mind.
  • After an event, guests only remember the fun they had. Make sure they have it!
  • Rule #1 in event planning: Understand your audience.
  • The best events keep the music low enough for conversation.
  • Always carry your business cards.
  • Keep in touch with clients and prospects regularly.
  • A business card that's easy to read is more effective than one that's "graphically unique."
  • Use sans serif type -- it's easier to read. Examples: Helvetica or Arial.
  • A short speech is usually better than a long one. Think of the Gettysburg Address.
  • Make life easy for your client--don't make them press 1 for this and 2 for that!
  • Research saves money in the long run. Ask why and then listen.
  • Fish where the fish are biting.
  • It's easier to upsell a current customer than to get a new one.
  • Care for your internal customer. It's smarter to retain employees than to look for new ones.
  • To be better than your competitor, what extra service do you offer?